Articles exploring UX design through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
3 articles
The automation paradox reveals that fully automated self-service experiences can erode trust and completion rates, while strategic human touchpoints at key moments dramatically improve outcomes.
The feeling of ease matters more than actual ease. Cognitive fluency research reveals that perceived simplicity, not objective simplicity, drives conversion behavior and trust formation.
Fitts's Law reveals that click-through rates are governed by the physics of motor behavior, where button size and distance from the cursor mathematically predict interaction success and conversion outcomes.